About the studio

An engineering studio that also owns the growth

Diginova is a New Zealand technology studio. Our own products are live in production. We write the code, design the brand, run the campaigns and read the numbers — which is unusual, and is the entire point.

Why we exist

Digital work is usually split across people who never speak

A developer builds the site. An agency runs the ads. A freelancer cuts the video. Nobody owns the result, so when enquiries drop, everyone points sideways.

We put the whole chain in one place. The person writing the ad copy can see the analytics. The person building the landing page knows what the campaign promised. The brand on the invoice matches the brand in the app. It sounds obvious, and it is the difference between marketing that compounds and marketing that leaks.

We also come from the engineering side rather than the advertising side. That shapes everything: we prefer measurable to memorable, we will tell you when a cheaper option is the right one, and we write code that someone else could pick up and maintain.

How we operate

Five things we hold to

These are not values on a wall. They are the rules we use to decide what to recommend when a client asks for something we think is a bad idea.

Say the inconvenient thing

If a redesign will not fix your problem, we say so before quoting for one. Short-term that costs us work; long-term it is why clients stay.

Own the code

Everything we build belongs to you, documented, in your own hosting and repository. No lock-in, no hostage situation.

Measure before claiming

We do not report on impressions when you need customers. Tracking goes in before spend goes up.

Comply properly

Email and SMS work runs to NZ law — real consent, clear identification, working unsubscribes. Cutting corners there is not a growth tactic.

Build for the version after this one

A brochure site today should be able to become a platform later without starting over. That is an architecture decision made on day one.

Talk like people

No jargon shields. If we cannot explain what we did in a sentence you would repeat to a colleague, we have not finished thinking about it.

Advisory board

The expertise behind the system

Three disciplines shape how Diginova works: applied AI and delivery governance, performance advertising on large ad platforms, and media and ERP operations. Our advisors bring hands-on depth in each.

Prashant Gupta

Prashant Gupta

Applied AI & Digital Delivery

Architects AI-assisted products and the delivery discipline that gets them to production.

  • RAG pipelines
  • Claude API
  • LLM product design
  • PMP® governance
  • Healthcare digital
  • Develops and runs live AI applications on the Claude API, using retrieval-augmented generation to ground answers in a controlled knowledge base instead of open-web recall
  • PMP® certified; runs multidisciplinary digital programmes of strategists, designers, developers and medical writers
  • Doctoral study (DBA) in Emerging Technologies and Generative AI, in progress
  • Grounding in data integrity from clinical data management at Tata Consultancy Services and SIRO
View LinkedIn profile →
Raj Masrani

Raj Masrani

Performance Advertising & Marketplace Growth

Turns ad-platform data into account growth on one of the world's largest retail ad ecosystems.

  • Amazon Ads (AMS)
  • Display advertising
  • Key account strategy
  • Performance metrics
  • Market research
  • Sales Account Management Specialist at Amazon, managing key accounts across display advertising and Amazon Marketing Services
  • Strategy implementation and key-account development at Xindus
  • Campaign-led sales at Miko and Radio Mirchi
  • Market research foundations at AC Nielsen, working to performance metrics
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Lovepreet Kaur

Lovepreet Kaur

Media Systems & ERP Operations

Connects media planning to the business systems that capture, convert and retain customers.

  • ERP (Odoo)
  • Omnichannel media
  • OTT brand integration
  • Lead conversion
  • Client retention
  • ERP account management at Odoo: advising businesses on applications, implementation and ongoing support
  • Designed media solutions across outdoor, cinema, mall, airport and OTT inventory at Khushi Ambient Media Solutions
  • Led brand integration for Oho Gujarati, the first regional OTT platform of Gujarat
  • Converted inbound and walk-in leads into revenue at OYO; ran on-air and BTL campaign strategy at MY FM
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The stack

What we build with, and why

We are deliberately boring about infrastructure and ambitious about what we build on top of it. PHP 8.2 and MySQL run most of the web, are supported on every host, cost little to operate, and will still be here in ten years.

That foundation means a site we build can grow into a full software platform — logins, dashboards, billing, an API — without a rewrite or a migration to something exotic. On the front end we write our own CSS and JavaScript rather than adding a framework you did not ask for.

  • Backend: PHP 8.2+, MySQL/MariaDB, Laravel where the project warrants it
  • Frontend: hand-written CSS and JavaScript, no page builders
  • Mobile: Flutter and React Native, native Kotlin and Swift when needed
  • AI: Claude API, retrieval-augmented generation, vector search
  • Creative: Figma, Adobe Creative Suite, Blender, DaVinci Resolve
  • Growth: Google Ads, Meta, LinkedIn, GA4, Tag Manager, Looker Studio

Work with us

Have a look at what we would do for you

Send over your site, your ad account or your idea. You will get back a specific, honest read on what is worth doing — not a brochure.

Start a project See the process