Search & Google Ads
Google Ads, AdSense setup and SEO that compounds.
Overview
What this actually is
Search is where demand already exists. Paid search captures it this week; SEO earns it for years. Run together, each one makes the other cheaper.
We build and manage Google Ads accounts with conversion tracking wired in properly, so you are optimising toward booked jobs and sales rather than clicks. Alongside that we do the technical and content SEO work that lifts your organic position — and for publishers, we set up AdSense so ad revenue does not come at the cost of page speed.
Process
How we run it
Account & site audit
What is leaking money, what is already working, and what is not being tracked at all.
Keyword and intent mapping
Search terms grouped by what the searcher actually wants.
Build
Campaign structure, ad copy variants, extensions and matched landing pages.
Track
Conversions verified end to end before spend scales — no guessing at attribution.
Optimise
Weekly search-term review, bid and budget shifts, creative rotation.
Compound
SEO content published in parallel, so paid dependence drops over time.
Search & Google Ads
Send us your Google Ads account and we will tell you where the waste is.
No obligation and no sales sequence — a straight answer about whether this is the right spend for your business right now.
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