Search & Google Ads

Google Ads, AdSense setup and SEO that compounds.

Overview

What this actually is

Search is where demand already exists. Paid search captures it this week; SEO earns it for years. Run together, each one makes the other cheaper.

We build and manage Google Ads accounts with conversion tracking wired in properly, so you are optimising toward booked jobs and sales rather than clicks. Alongside that we do the technical and content SEO work that lifts your organic position — and for publishers, we set up AdSense so ad revenue does not come at the cost of page speed.

Process

How we run it

Account & site audit

What is leaking money, what is already working, and what is not being tracked at all.

Keyword and intent mapping

Search terms grouped by what the searcher actually wants.

Build

Campaign structure, ad copy variants, extensions and matched landing pages.

Track

Conversions verified end to end before spend scales — no guessing at attribution.

Optimise

Weekly search-term review, bid and budget shifts, creative rotation.

Compound

SEO content published in parallel, so paid dependence drops over time.

Search & Google Ads

Send us your Google Ads account and we will tell you where the waste is.

No obligation and no sales sequence — a straight answer about whether this is the right spend for your business right now.