The software behind it
Software that runs your ads and chases every lead
You are not buying a website and a monthly report. You get a working system: it runs the campaigns, captures every enquiry, follows them up without being asked, and shows you what each new customer cost. Here is exactly how it works.
What the platform does
Four jobs, running whether you are watching or not
Runs your advertising
Campaigns built, launched and managed across search and social, with the wasted spend pruned every week rather than every quarter.
Generates the leads
Landing pages, forms, quote builders and booking flows designed to turn the traffic you are paying for into actual enquiries.
Does the following up
Instant acknowledgements, then a planned sequence of emails and texts that stops the moment the person responds.
Proves what it returned
Every lead traced from the ad that produced it through to the job you marked as won, reported in money rather than impressions.
The screens
What you actually log in to
These are example screens showing how each view is laid out. The values are drawn as plain blocks rather than figures on purpose — your dashboard shows your own numbers, and we are not going to put invented ones in a mock-up.
Every enquiry, and what happened to it
Enquiries arrive tagged with the campaign that produced them, then move through the pipeline as you work them. "Lead" is never the final number.
- New → Contacted → Qualified → Quote → Booked → Won or Lost
- Campaign, keyword and landing page recorded against every enquiry
- Anything sitting unanswered shows as overdue
- You mark the outcome — that one click is what makes the rest possible
Which enquiries were actually worth having
Poor-fit enquiries are logged by reason — outside the area, wrong service, unreachable, duplicate — so campaigns get optimised on quality instead of volume.
- Qualified enquiries separated from raw lead count
- Poor-fit leads grouped by reason, not just discarded
- Tells us what to change in targeting, offer and form questions
- Optimisation decisions follow qualified work, not cost per lead alone
What the ads cost and what they returned
Spend against qualified enquiries and booked jobs, per campaign and per channel — so it is obvious which to feed and which to stop.
- Meta and Google side by side
- Cost per qualified enquiry and cost per booked job
- Search terms wasting money, flagged weekly
- Compared against the period before
Booked jobs, and what a customer cost
The commercial view: spend divided by booked jobs. Revenue appears only where you have confirmed it — anything unconfirmed is labelled unverified rather than estimated.
- Booked jobs traced back to the campaign that started them
- Cost per booked job, not just cost per click
- Revenue shown only where you have verified it
- A plain-English monthly summary with what we will test next
The walkthrough
How a single enquiry becomes a paying customer
Follow one person from the moment they search for what you sell to the moment the job is done and reported. The right-hand column is the only part that needs you.
Your campaigns go live
We set up and run the ads — Google, Meta, LinkedIn — targeted at people in your service area who are actually looking for what you sell. Budgets, bids and negative keywords are managed by us, not left on autopilot.
Your part
You approve the budget and the offer. That is the whole job.
They land on a page built for that ad
Each campaign gets its own landing page whose headline matches what the person just searched for. No sending paid traffic to a generic home page and hoping.
Your part
Nothing. The pages are built and hosted as part of the platform.
The enquiry is captured and tagged
The form writes straight into your lead database with the campaign, the keyword and the page it came from already attached. Nothing is retyped, and nothing is lost in an inbox.
Your part
You get a notification. The lead is already in the system.
They hear back within seconds
An automatic acknowledgement goes out by email and, where they have consented, by text. The hour after an enquiry is when it is still winnable — so the first response never waits for someone to be at a desk.
Your part
Nothing. It has already happened.
It is assigned and chased
The lead is assigned to whoever handles it and enters a planned follow-up sequence. If they reply or book, the sequence stops immediately. If nobody has touched it, it shows as overdue.
Your part
Make the call. The platform tells you who to call and when.
You mark it won or lost
One click on the lead. That single action is what connects your advertising spend to actual revenue, and it is the only data entry the system asks of you.
Your part
A click per lead, as jobs close.
The reporting closes the loop
Because wins are tied back to campaigns, the dashboard can answer the real question: what did a customer cost, and which campaigns are worth more budget next month.
Your part
Read one page a month. We talk through it with you.
The terms
It is your system, not a rental you can never leave
You own the data
Your leads, your customers, your campaign history. Exportable at any time, in full, without asking us.
No lock-in
Month to month. Keeping you is our job, not a contract term.
Nothing hidden
The ad accounts are in your name. You can see the spend yourself, any day you want.
Fits what you already run
If you have a CRM or an accounting system, we connect to it rather than making you abandon it.
See it on your business
We will map this to how you actually sell
Send us your website or ad account. You get back a written plan showing where enquiries are being lost and what this system would change — at no cost.